Anthony's Resume

Product Manager with over 10 years experience. I partner with organizations to build goal driven, high performing digital products through collaborative effort. 

My goal is to help individuals become more organised and collaborative as they build their passion projects. 

Areas of Expertise

Marketing and Communication

  • Marketing strategies and campaigns
  • Corporate Communication
  • Creative Team Leadership
  • Content development for Print and Digital
  • Market Research

  • Agile Project Management for Marketing
  • Public Relations
  • New Software Product Development and Launch
  • Vendor Management
  • Development of Training Material 

Product Owner

  • Certified Scrum Master with experience working with remote teams
  • Software Project Management Training: Jira, Asana, and Microsoft PM
  • Hands-on knowledge and experience in mobile/web application development
  • Strong knowledge of agile application development methodologies, application lifecycle management, DevOps and modern application frameworks.
  • Excellent communications and interpersonal skills and an ability to help customers find the right solution 

Digital Marketing

  • Proven experience developing and implementing digital marketing campaigns
  • Introduced scheduled targeted email marketing programs using Zoho, Clickfunnel and Salesforce resulting in increased open and conversion rates over previous sporadic email blasts
  • Proven experience setting up webinar sales funnels
  • Knowledge of web design, social media tools, APIs, HTML, CSS, PHP, SQL, and SEO techniques
  • Create and publish engaging content (posts, videos, graphics, how-tos, etc.) and manage a content calendar.

Professional Experience

Marketing Manager - Product Development 
Marketing Coordinator

Real Agent Pro, Rochester NY   August 2016 – Present
Promoted to a fulltime post as Marketing Manager for Product Development. Lead the implementation of Scrum Agile process and coordinated the
implementation of several business systems that reduced cost by 80% 

  • Worked closely with stakeholder to gather requirements and determine scope, goals and objectives of new projects
  • Applied detailed knowledge of software product development to build real estate application
  • Implemented Jira and other collaborative tools used to communicate the vision and keep it visible to the team
  • Implemented ZOHO Customer Relationship Management System that lead to improvements the sales process
  • Spearheaded a AdvantageU redevelopment project that introduced a responsive application platform 
  • Modeled and implemented key component of the company’s real estate marketing stack
  • Negotiated the acquisition of Salesforce Marketing Cloud and setup implementation plan
  • Introduced scheduled targeted email marketing programs using Zoho, Salesforce and Clickfunnel resulting in increased open and conversion rates over previous sporadic email blasts
  • Recognized emerging trends at conferences, bringing technology and ideas to company for executives
  • Implemented a content multiplyer strategy for development and repuposing of marketing videos with high engagement 

Marketing and Communication Intern

Regional Transit Service (RTS)

Worked as a marketing communication intern assisting in planning, developing, and collaborating with staff on new ideas and initiatives for marketing and communication plans

  • Coordinated five RTS Summer of Fun events. Involved managing various stakeholders that produce engaging pop-up events that improved public perception of the RTS Transit Center
  • Designed print content, graphics, and/or other marketing and communication materials
  • Developed and Performed content updates to corporate website, such as
  • Assisted with media relations research and outreach

Digital Marketing Consultation and Implementation Partner

Anthony Ricketts Communication and Marketing Information Systems (ARCMIS)

Sole proprietor at a digital marketing company specializing in web application development, as well as digital marketing solutions for organizations of any size and industry type.

  • Assist with the development and implementation of digital marketing strategies
  • Developed budget and sales strategies that included Facebook advertising and blogging that led to increased customer base resulting in annual revenue of $25,000
  • Reduced operational costs by 60% and increased revenues by 90% through the implementation of automated technologies such as Amazon hosting, automated billing and CRM drip system
  • Worked with specialty store and take-out  
  • Orchestrated the successful launch of Facebook social media marketing campaign
  • Redeveloped a Wordpress multi-site for real estate agents with MLS integration; (e.g.
  • Administered all business marketing operations and advertisement campaigns for D&L groceries that eventually generated new ecommerce revenue stream in 1 months worth 12% increase


BSc. Advertising and Public Relations with a minor in Business Administration

Rochester Institute of Technology - Class of 2019

Asso. Advertising and Public Relations

Monroe Community College - Class of 2016

Certified Scrum Master

Scrum Alliance - Class of 2017

© Anthony Ricketts. All rights Reserved. Call: 585-478-9499