Empowering Tomorrow's Entrepreneurs
ZERU builds hybrid physical and AI systems that help entrepreneurs organize ideas, execute strategy, and grow sustainable businesses with clarity, structure, and human-centered support.
At ZERU Center, entrepreneurship begins with intention. We design tools and experiences that help founders think clearly, work deliberately, and move from idea to execution without fragmentation or burnout.
Our work started with a notebook; a trusted place for thinking. Today, ZERU integrates physical notebooks, AI coaching, and structured frameworks to help entrepreneurs plan, organize, and evolve their work into lasting value.
Meet the Founders
Together, they envisioned a space where future business leaders from underrepresented communities can thrive by leveraging cutting-edge technology, collaborative workshops, and AI-powered tools.
Anthony’s entrepreneurial path is defined by resilience and innovation. His experience as a Jamaican immigrant transitioning into the U.S. business world fueled his desire to create something that would empower others. At ZERU, Anthony focuses on business strategy, technology integration, and workshops that foster sustainable growth for entrepreneurs. He leads the vision for ZERU’s productivity tools, such as ZERU Notebooks and the AI-driven ZERU Coach, ensuring that every entrepreneur is equipped to plan, organize, and evolve.
Prentice is the artistic soul behind ZERU Center. Hailing from Rochester, New York, he combines his design expertise with his passion for supporting young entrepreneurs. Prentice is responsible for the creative direction of ZERU, particularly through the Luv Art Lux series, a project that highlights exclusive cover art from diverse artists on ZERU notebooks. His focus on design empowers entrepreneurs to express their ideas visually while enjoying the luxury of personalized, high-quality tools.
ZERU’s Mission: Plan. Organize. Evolve.
ZERU exists to help entrepreneurs build with clarity and intention. Our systems are designed to support thoughtful planning, disciplined execution, and continuous growth over time.
- Plan: Define direction, priorities, and strategy using structured thinking and AI-supported insight.
- Organize: Turn ideas into action through integrated productivity systems that reduce friction and keep work focused.
- Evolve: Adapt, refine, and grow through learning, feedback, and deliberate iteration.
ZERU serves entrepreneurs at different stages by providing tools and guidance that support both business progress and personal development, with a focus on founders navigating limited resources and complex environments.
- Early-Stage Founders gain structure, confidence, and a clear starting point.
- Small Business Operators improve execution, organization, and decision-making.
- Builders Seeking Focus adopt systems that bring order to daily work and long-term goals.
ZERU for Investors and Sponsors
Engaging with ZERU Center means contributing to a system designed to strengthen how entrepreneurs are supported, guided, and equipped over time.
Through a combination of physical tools, structured digital systems, and facilitated learning experiences, ZERU focuses on helping entrepreneurs think clearly, organize their work, and make informed decisions as they build.
Our work prioritizes long-term capability over short-term wins, and practical infrastructure over hype.
ZERU’s approach emphasizes sustainability through consistency, education, and systems that founders can continue using independently.
Rather than one-time interventions, we focus on repeatable methods that support learning, adaptation, and responsible growth across different stages of entrepreneurship.
Impact is measured through participation, skill development, and the durability of the systems founders adopt.
Innovation at ZERU is applied with restraint and purpose.
We explore new tools, technologies, and methods only when they improve clarity, reduce friction, or strengthen decision-making for entrepreneurs and the organizations that support them.
Growth is approached as a process, not a promise.
Long-term value is built by helping entrepreneurs develop habits, frameworks, and operational discipline that compound over time.
ZERU’s tools and programs are designed to remain useful beyond any single workshop, cohort, or engagement.
The goal is continuity, not dependency.
ZERU invites partners, supporters, and community members to engage thoughtfully in building stronger entrepreneurial ecosystems.
Participation supports access to tools, learning environments, and systems that prioritize equity, responsibility, and practical execution.
ZERU does not offer financial returns, guarantees, or investment products.
ZERU Center provides educational tools, systems, and support. Participation does not constitute an investment offering or guarantee of outcomes.
ZERU Workshops
Where Entrepreneurs Learn to Build With Clarity
ZERU Workshops help entrepreneurs turn ideas into viable businesses through structured thinking, real-world scenarios, and guided execution.
Each session blends interactive gameplay, practical business frameworks, and AI-supported coaching to help participants test assumptions, refine strategy, and move forward with intention.
Founders leave with clearer direction, organized next steps, and tools they can continue using long after the workshop ends.
Less theory. More decision-making.
Bridging Gaps. Expanding Capacity with AI-Enabled Systems
Entrepreneurship programs do important work. ZERU strengthens that work by extending capacity where time, tools, and tailored support often fall short.
We provide an integrated system of AI-enabled tools and business services that help founders move from uncertainty to execution. This includes structured planning, website and platform support, business documentation, and ongoing guidance designed to meet entrepreneurs where they are.
Our approach simplifies complex decisions, reduces operational friction, and supports clearer thinking over time. The result is founders who are better organized, more confident in their choices, and equipped to build sustainably.
For sponsors, incubators, and entrepreneurs alike, ZERU functions as a quiet infrastructure layer; supporting planning, organization, and long-term growth without disrupting existing programs.
Let’s design the right support system for your founders.
Contact Us
For more information about becoming a sponsor, or to start your entrepreneurial journey, submit a ticket
FREQUENTLY ASKED QUESTIONS?
What is Entrepreneurship?
Starting a business?
Getting Started with ZERU?
ZERU membership provides structured access to tools, guidance, and systems that support entrepreneurs as they plan, organize, and evolve their work over time.
Memberships are billed monthly and are designed to complement existing programs, personal effort, and real-world execution. ZERU does not replace ownership or responsibility—it provides structure, insight, and support.
Notebooks & Digital Access
Every ZERU notebook functions as an entry point into the system.
With the purchase of a physical notebook, members receive access to a corresponding digital planner designed to mirror ZERU’s planning and organization framework.
The digital planner supports:
- Structured note-taking
- Project organization
- Reflection and iteration
- Long-term tracking across business and personal goals
Registration & Account Upgrades
After purchasing a notebook, members register their notebook to activate digital access.
Some members may qualify for additional business-level tools and services. Invitations to upgrade are provided selectively via email or direct communication, based on readiness and fit.
Choosing the Right Path
New Entrepreneur
Best for individuals with an idea but limited exposure to entrepreneurship.
Common challenges include uncertainty, fear of failure, limited resources, and lack of structure. This path emphasizes clarity, foundational planning, and confidence-building.
ZERU System
For entrepreneurs seeking stronger productivity, organization, and collaboration.
This option supports founders managing multiple projects, stakeholders, or remote workflows who need better systems to stay focused and consistent.
ZERU System
Depending on level and readiness, members may receive guided support across areas such as:
- Lean business model development
- Business planning and strategic marketing
- Market research and competitive analysis
- Go-to-market and launch planning
- Partnership identification and introductions
- Sales and lead generation strategy
- Management structure and operating workflows
- Advisory guidance and mentor alignment
- Productivity systems and process design
Members may also receive preferred pricing on select ZERU products and services.
Access and scope vary by program and are not guaranteed for all members.
Accounts may be discontinued at any time in accordance with ZERU’s terms of service.
All programs are designed for long-term engagement and real-world application.
Pricing
Small Business Programs | New Entrepreneurs $25 / mo | Business Plans $150 / mo | ZERU Notebook $7 / mo |
|---|---|---|---|
Engagement Planning | 1 week | 1 week | 1 week |
Collaborative Meetings, Training & Support | Entrepreneurship | ZERU System | Small Biz Tools |
Lean Business Model Development | 4 weeks | 4 weeks | - |
Business Plan Development | 24 weeks | 24 weeks | - |
Investor Presentation | 6 weeks | 6 weeks | - |
Creative Content & Social Media | 6 weeks | 6 weeks | - |
Website Development & Hosting | 12 weeks | 12 weeks | Hosting Included |
Total Engagement Period | 52 weeks | 52 weeks | 52 weeks |
Entrepreneurship readiness at ZERU is shaped through guided exposure, structured planning, and real-world decision-making support led by an Entrepreneur-in-Residence (EIR).
Participants engage in recurring sessions where the EIR helps them clarify direction, assess preparedness, and understand what it takes to move from idea to execution responsibly.
Rather than rushing founders into launching, the focus is on building awareness across fundamentals such as business models, operations, marketing, and personal capacity.
Over time, participants develop a clearer sense of:
- What stage they are in
- What skills and resources they still need
- What steps are appropriate to take next
The EIR acts as a consistent point of guidance, helping entrepreneurs interpret feedback, reflect on progress, and make informed choices as they prepare for deeper engagement with ZERU tools and workshops.
ZERU Workshops are facilitated, collaborative learning experiences designed to help entrepreneurs build skills, test ideas, and strengthen decision-making in real-world contexts.
Workshops bring founders together to work through practical business challenges using structured frameworks, guided discussion, and hands-on exercises. The focus is on clarity, organization, and forward movement—not passive instruction.
These sessions are suited for entrepreneurs at the idea, early, or growth stages who benefit from shared learning, peer insight, and structured guidance.
What Happens in a ZERU Workshop
Participants engage in activities that may include:
- Business model exploration and refinement
- Marketing and positioning exercises
- Operational planning and prioritization
- Scenario-based problem solving
- Guided use of ZERU tools and frameworks
Workshops emphasize collaboration, reflection, and practical application rather than lectures or one-off consulting.
Who Facilitates the Workshops
ZERU Workshops are facilitated by ZERU staff (ZERU Entrepreneur-In-Residence or EIR) and approved collaborators. In some cases, guest contributors such as local professionals, educators, or ecosystem partners may participate to share perspective or expertise.
Guest contributors support learning and discussion. They do not act as agents, employees, or decision-makers on behalf of participants or ZERU.
What Workshops Are — and Are Not
ZERU Workshops are educational and developmental experiences.
They are not:
- Staffing services
- Legal, financial, or investment advisory engagements
- Guarantees of business outcomes
The value of each workshop comes from participation, preparation, and continued application of the tools introduced.
Workshops are where ideas get pressure-tested, together.
Fees
In many States, a young entrepreneur can registering a business for under $200. Many factors play into the true costs of stating a business.
In the USA, company incorporation costs in Year 1 amount to US$1,590 and annual company costs in year 2 and thereafter amount to US$0. The average fee per engagement amounts to US$5,000, which includes USA company registration, annual company secretary services, estimate of government costs and corporate bank account setup.
ZERU Center will help to set up all the State and City licensing paperwork that follows. Participant will be provided digital space equipped with website, social media, and customer relationship services, and we assist you in setting up your bank account and line of credit.
Internationally, the cost varies. We would be happy to explore those costs with you.
Timelines
Collaborative Services | LLC | S-CORP | C-CORP |
|---|---|---|---|
Engagement Planning | 1 week | 1 week | 1 week |
Company Icorporation | 1 week | 2 weeks | 1 week |
Business bank approval | 3 weeks | 4 weeks | 4 weeks |
Business Internet Banking approval | 3 weeks | 3 weeks | 3 weeks |
Engagement completion | 1 week | 1 week | 1 week |
Total Engagement Period | 9 weeks | 11 weeks | 10 weeks |
Beyond Websites Development - Full Service Digital Public Relations
ZERU Business associates evaluate current marketing and public relations efforts to provide insights for improvement.
Many young entreprenure struggle with putting together a solid marketing and public relations campaign, we help clarify and suggest content, workflows or methods for reaching consumers.
We provide assistance with:
- Website Design and Development, Hosting, Maintenance
- WordPress Content Management and Ecommerce Systems
- Social Media Setup and Management (Meta and Google Platform)
- Market Research & Trend Analysis
- Marketing and Media Planning
- Integrated Marketing Strategy (SEO, SEM, SMM, SMO, PPC) & Execution
Traditional Marketing
We can assist with advertising, direct mail and press releases services. We will even help you plan and manage events for your target market.
- Advertising – TV, Radio, Print
- Direct Mail – Postcard, Letters, Coupons etc.
- Signage/Logo
- Tradeshow Identification, Collateral Materials and Sales Support
- Public Relations
- Print Collateral -- Brochure/Catalogs
- Event Planning
- Lead Generation and Sales Support
Core Services
541512 - Information management computer systems integration design services
541611 - Administrative Management and General Management Consulting Services
5418 - Advertising, Public Relations, and Related Services
541613 - Marketing Consulting Services
Business Membership (Use coupon code for new collaborative sessions: cxip)
An entrepreneur is an individual who creates a new business, bearing most of the risks and enjoying most of the rewards. The process of setting up a business is known as entrepreneurship. The entrepreneur is commonly seen as an innovator, a source of new ideas, goods, services, and business/or procedures. Investopedia.com
The company focuses on projects that advance entrepreneurial / personal development, small business, and economic growth priorities of its members, with an emphasis on:
- Operational Efficiency and Effectiveness
- Marketing and Innovation Management
- Financial Strategy
The Small Business Administration’s Office of Advocacy defines a small business for research purposes as “an independent business having fewer than 500 employees.” Additionally, SBA has established size standards that define whether a business entity is small and, thus, eligible for government programs and preferences reserved for “small business” concerns. Size standards have been established for types of economic activity, or industry, generally under the North American Industry Classification System (NAICS).
ZERU headquarters is located in New York
In New York State, the definition of a small business for the purposes of Chapter 15 Economic development law, S 131 (Article 4-B Division for Small Business), “a small business shall be deemed to be one which is resident in this state, independently owned and operated, not dominant in its field and employs one hundred or less persons.” The State utilizes this definition to determine eligibility for the Small Business Environmental Ombudsman (SBEO) program, the annual New York State Small Business Awards, and other services or programs.
Did you know:
- Small businesses make up 99.8 percent of all New York businesses. (https://www.sba.gov/sites/default/files/advocacy/2018-Small-Business-Profiles-NY.pdf)
- New York small businesses employed 4.0 million people, or 50.2% of the private workforce, in 2015.
(https://www.sba.gov/sites/default/files/advocacy/2018-Small-Business-Profiles-NY.pdf) - The website NerdWallet rates New York as the 5th most entrepreneurial in the country, based on an analysis of 1) the number, size, and increased number of SBA loans, 2) venture capital funding, and 3) the growth of small business population for each state.
- Small patenting firms produce 13 times more patents per employee than large patenting firms. In 2015, New York ranked third in the number of patents awarded in the US. (http://www.uspto.gov/web/offices/ac/ido/oeip/taf/cst_utl.htm)
- New York has a diverse economy. Nearly one-fourth of its land is dedicated to agriculture. In 2016, NYS ranked 2nd in the U.S. in apples and maple products; 3rd in milk, cabbage, and snap beans; 4th in grapes; and 5th in squash,and tart cherries. (http://www.ers.usda.gov/data-products/farm-income-and-wealth-statistics/cash-receipts-by-commodity-state-ranking.aspx)
- In 2015, 94% of all exporting firms in New York were small businesses. These firms were responsible for nearly 57% of the value of exports leaving the state. Canada is NYS’s best export customer, receiving $12,567,000 of the state’s exports in 2017. New York-Newark-Jersey
City is the 1st largest metro area reporting exports nationwide. (www.trade.gov/mas/ian/statereports/tg_ian_001955.asp) - As of 2012, there were 709,021 minority-owned businesses and 725,709 women-owned businesses in New York, many of them small businesses. New York has made it a priority to remove barriers in state contracting. (Source: 2012 Survey of Business Owners (conducted every five years by the U.S. Census), for New York State: http://factfinder.census.gov/faces/nav/jsf/pages/searchresults.xhtml?refresh=t Enter “SB1200CSA01” in “topic or table name” search box)
New York State Small Business Profile 2018
This annual profile from the SBA’s Office of Advocacy shows the number of small, women-owned, and minority-owned businesses in New York State; business turnover (new firms, bankruptcies and terminations); employment; small business income; sources of financing; firms by industry and firm size; and non-farm establishment job gains and losses by firm size.
The Small Business Economy 2018
The Small Business Economy is an annual report since 1982, which continues to serve as a reference source to business owners, policymakers, and researchers when they need information on small business' performance in the economy.
Contact us to learn more about small business in your State.
For a business owner, obtaining the right insight is as important as finding the right location, getting the best price or implementing the best processes / success systems.
Our Innovation Consultant provide deep investigative and personalized support:
- Identifying local competitors
- Ring studies providing demographic information
- Tables and maps showing consumer spending habits
- Finding relevant trade association or regulatory contacts
- Locating articles written about ventures similar to yours
- Providing financial norms and ratios for your industry
- Conducting preliminary patent or trademark searches
Innovation Consultants, with the knowledge and experience to provide entrepreneurs with expert counseling and training. These advisors undergo rigorous professional certification to keep their business knowledge up-to-the-minute and their consulting skills sharp.
Seed
Seed or start-up companies are very early stage and pre-revenue. They are likely to be raising funds to develop an idea, product or concept. Investing in a seed company can be risky as they have a much higher chance of failure.
Early stage
Early stage businesses generally have a tested prototype or service model and have developed a business plan. The company may be generating early stage revenue but might not be profitable yet.
Growth
Businesses in the growth stage are in commercial operation with solid traction and existing customers. They are generating recurring revenues and experiencing solid growth, but still may not be profitable.
Business Membership (Use coupon code for new collaborative sessions: cxip)
What do you mean by "Scribble in your notebook, create life."?
Life is short, why store all your ideas in your head and stress about not acheiving them? Why not spend some quality time thinking, writing down your ideas, creating goals and experience an untamable productive flow. The reward of working on task, collaborating with others and bringing your ideas to life is exciting. ZERU productivity tools is useful when use to oganize your ideas, it can help you improve productivity.
What do you mean by #PLAN #ORGANIZE #EVOLVE?
ZERU offer helpful productivity tools and immersive learning experiences for young entrepreneurs seeking to improve their planning, organizing, and business knowledge. Our work encourages entrepreneurship.
What is Insights?
Insights is our curated notes about productivity and entrepreneurship? Registered members can subscribe for updates.
Where can I buy a notebook?
Our notebooks can be purchased on our website. Here is a direct link to our store: https://bit.ly/luvartlux
Where can I buy a planner?
Digital planners are free (limited time). When you purchase a notebook, you get a free digital planner that can be used on your iPad.
What do you do at ZERU Center?
Visit our information website to learn about our solutions: program.ZERUcenter.com for details.
We provide productivity products and services for entrepreneurs. We have diaries, planners, journals and entrepreneurship programs. You can participate in our free entrepreneurship program when you register your notebooks.
For intermediate entrepreneurs, we have Business accounts that provide access to business development services such as business analysis, website development, hosting, business planning, etc.
What’s the price for a notebook?
Online orders for notebooks start at $7 plus shipping and handling. You will receive 2 notebooks and digital notebook access for 60 days.
Register your notebook or set up a free account on our website: program.ZERUcenter.com.
MEMBERSHIP NOTICES
ARCMIS Corporation is a research and management consulting firm, with a mission to be a one-stop-shop for entrepreneurship and small business development. Zeru LLC is a sub-division of ARCMIS Corp.
ZERU LLC (ZERU Center) is a information technology and design firm. It is a product of ARCMIS Corp. A SaaS company, ZERU provides productivity notebooks, traditional and digital, training for young entrepreneurs and a platform for starting or scaling a business.
Arcmis Corp., and ZERU LLC (ZERU Center) is not endorsed by, directly affiliated with, maintained, authorized, or sponsored by any company or organization. All product, company and organization names are the registered trademarks of their original owners. The use of any trade name or trademark is for identification and reference purposes only and does not imply any association with the trademark holder of their product brand.
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Copying our program(s) without consent is strictly prohibited. We monitor activities on our websites and will issue takedown notices. The Digital Millennium Copyright Act (DMCA) is a 1998 United States copyright law that implements two 1996 treaties of the World Intellectual Property Organization (WIPO). It criminalizes production and dissemination of technology, devices, or services intended to circumvent measures that control access to copyrighted works (commonly known as digital rights management or DRM). It also criminalizes the act of circumventing an access control, whether or not there is actual infringement of copyright itself. In addition, the DMCA heightens the penalties for copyright infringement on the Internet.[1][2] Passed on October 12, 1998, by a unanimous vote in the United States Senate and signed into law by President Bill Clinton on October 28, 1998, the DMCA amended Title 17 of the United States Code to extend the reach of copyright, while limiting the liability of the providers of online services for copyright infringement by their users.
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