Empowering Tomorrow's Entrepreneurs

Transform Your Passion into a Thriving Business

Are you an aspiring entrepreneur looking to be your own boss? At ZERU, we specialize in transforming ideas and hobbies into successful businesses. Our expertise lies in developing entrepreneurial skills, strategic leadership abilities, and providing innovative productivity tools. We cater to young visionaries eager to enhance their planning, organizing, and entrepreneurial skills.

Meet the Visionaries Behind ZERU

Anthony Ricketts

The driving force behind ZERU, Anthony brings entrepreneurship thinking to communities at a grand scale. Connect with him to explore groundbreaking ideas.

Prentice Brown

Co-founder of ZERU and the creative mind behind the LuvArtLux Notebooks series. His artistic prowess and leadership are integral to our unique offerings.

LuvArtLux Series: A Fusion of Art and Entrepreneurship

Our LuvArtLux Series, designed by the talented Rochester N.Y. artist Pr.e.nce, brings an artistic touch to our notebooks. These covers are not just aesthetically pleasing but also serve as a canvas for artists to connect with young entrepreneurs.

Your Entrepreneurial Journey Starts Here

ZERU offers a range of services tailored to your entrepreneurial stage:

  • For New Entrepreneurs: Overcome fear and resource limitations with our comprehensive support.
  • For Small Business Owners: Tackle management challenges and marketing hurdles with our expert guidance.
  • For Productivity Seekers: Optimize your business operations and project management with our ZERU Productivity Tools.


ZERU's Entrepreneurship Workshop is an exhilarating program that empowers young entrepreneurs to unleash their full potential and turn their innovative ideas into successful ventures.

Creating a memorable brand

Comprehensive Support for Every Step

We provide extensive consulting services, including lean business model development, strategic marketing, U.S. market research, and more. Our aim is to equip you with every tool you need for success.

Digital Transformation for Your Business

Our IT and design services are tailored for serious young entrepreneurs. From website development to social media management, we ensure your digital presence is strong and effective.

Diversity and Inclusion at the Core

We proudly support minority and women-owned businesses, guiding them through certification processes and helping them thrive in competitive markets.

Join the ZERU Community

Whether you're an artist looking to showcase your work, a non-profit organization, or a young entrepreneur, ZERU is your platform for growth and success.

Investing in ZERU

Investors and partners joining ZERU are not just investing in a company; they are fueling a movement that empowers young entrepreneurs and brings innovative ideas to life.

Contact Us

For more information about our services, membership details, or to start your entrepreneurial journey, visit


What is Entrepreneurship?

Starting a business?

Setup a Business

Getting Started with ZERU?

Can you help with logo design & trademark?

Effective marketing means creating a unique identity—or brand—for your company. And nothing is more central to your brand identity than your business and product names. These same sorts of names are eligible for trademark protection. 

If you approach naming with federal trademark registration in mind, you will choose a unique, marketable name rather than a generic, forgettable one (like “New York Pizza").

Only custom made logo and names can be trademarked. ZERU Center can submit and manage these applications for you

Can you help me build, maintain or update a website?

Do you want a business website or an online E-commerce store?
Do you want a blogging site?
Do you want to redesign your current website?

We have spent several years developing WordPress, Woo-commerce & custom websites to create unique brand identities. We have examined a variety of E-commerce solutions, and every single website is different in nature.

We are eager to build a creative, best-in-class, mobile-friendly website for your entrepreneurship goals.
• Basic: 4 Pages, Simple, Modern, Responsive
• Standard: 8 Page, Responsive, Beautiful Theme, E-commerce
• Premium: 12 Page, Responsive, Awesome Theme, E-commerce

• Mobile Responsive
• SEO Optimized - Meta Tags, ready to be indexed on search engines
• Domain name registration, Hosting, and Email

ZERU Center is a private information technology and design firm offering personalized web development and hosting services for serious young entrepreneurs. Our hosting services are exclusive offering conveniently tailored solutions to select clients.

• Professional work with supreme quality
• Work that meets 100% of your needs
• Use the latest web standard for accessibility and security

Listed on WHTop.com


Blog, Business, Education, Portfolio, Entertainment, Non-profit, Wedding, Podcasting, Online Communities, Forms Crowdfunding, Wiki /Knowledge, SaaS, Job Board, Portal, Brochure

Supported Plugins

Marketing, Payment, Forum, Social Media, Customer Support, Shipping, Inventory Analytics, Video, Form, Events, Music, Chat, Membership, Map, FAQ, Gallery

Integrating Plugins

Akismet, All in One SEO Pack, Amazon, Contact Form 7, Facebook, Gravity Forms, Instagram, LinkedIn, Mailchimp, Paypal, Twitter, Vimeo, W3 Total Cache, WooCommerce, WordPress SEO by Yoast, Youtube, Elementor

Do you help Minority & Women Owned Brands?

About minority owned businesses

Ownership by minority individuals means the business is at least 51% owned by such individuals or, in the case of a publicly owned business, at least 51% of the stock is owned by one or more such individuals (i.e. the management and daily operations are controlled by those minority group members.)

NMSDC certification

For businesses seeking MWBE certification, the organization offers a relatively easy process to apply. The center will go through the following steps:

  • Review the certification criteria to make sure the business qualifies. These criteria include that business owners must be U.S. citizens, the business must be located in the U.S., and the business must be at least 51% minority-owned operated and controlled.
  • Gather required documentation including certificate of incorporation, articles of incorporation, stock certificates, stock ledger, bylaws (executed and attested), and amendments (if applicable).
  • Complete the online application, which must be completed on the website of the regional MWBE affiliate closest to your business headquarters. 
  • Pay the application fee, which must be paid online via credit card.
  • Upload all required documentation needed to finish the application.
  • Schedule a site visit and interview, which will be performed by an Innovation Consultant at Zeru Center.

The certification process can take up to 90 days to complete. Once a business has sent in all application materials, it will be reviewed by the Certification Group. If the Group approves the application, it will be submitted to the Group's Board for final approval. If the Board rejects the application, a business can submit a letter appealing the ruling that addresses concerns. If it approves the application, you will receive a notice via email.

Federal and local certifications

On top of the NMSDC certification, a minority-owned business may also seek out certification from other entities, such as the Small Business Administration (SBA) or individual cities and states in which they are located.

Specifically, the SBA offers a certification called 8(a). Businesses with 8(a) certification are eligible to win federal contracts that are reserved for “small disadvantaged businesses.” The federal government has a goal of awarding at least five percent of contracting dollars for business with 8(a) designation. While 8(a) businesses do not necessarily need to be minority-owned businesses, all companies with 51% minority ownership are likely eligible according to federal regulations.

When it comes to states, New York is an example of one that has its own Minority Business Enterprise (MBE) certification process. Once certified in New York, minority-owned businesses can win contracts from state agencies, boards and commissions. The state has a goal of awarding a number of contracts to MBEs. Many other states have these types of certifications as well.

Finally, when it comes to city-level certification, Chicago is a prime example. Chicago has its own Minority and Women-Owned Business (M/WBE) Certification Program. Approved certifications are valid for five years and businesses that are approved have access to bid on large city contracts. Other cities such as Austin, Houston, Indianapolis, Memphis, and New York City offer similar certification programs.

Rochester NY does maintain a list of Minority Women Business Enterprise

What is our NAICS Classification?

Core Services
541512 - Information management computer systems integration design services

541611 - Administrative Management and General Management Consulting Services

5418 - Advertising, Public Relations, and Related Services

541613 - Marketing Consulting Services

How does your membership work?

Membership programs are paid monthly and provide access to various resources offered by the center. 

Notebooks and Digital Planners

You will receive a free digital planner with purchase of a notebook.

Registration and Upgrade

Purchase a notebook from our store, then register to activate your digital notebook. There is the option for upgrading to a business accounts. Look for the "Start a Business Upgrade" offer via email/mail.

What package is right for you?

Entrepreneurs that have ideas for a business but ... have a fear of failure, inadequate resources to start a business, and no exposure to entrepreneurship should select the New Entrepreneur option.

Small business owner started a business but … risk running out of money, are inexperience managing a business (or an unwillingness to delegate), and have poorly planned or executed marketing campaigns, or a lack of adequate marketing and publicity should select the Business Plan option.

Entrepreneurs looking to improving their productivity and better ways to organize their business, manage projects, and collaborate with stakeholders remotely should select CXiP Tools.

Members receive consultation and support for various business activities:

  • Develop a lean business model
  • Develop Business Plan and Strategic Marketing Plan for the U.S.
  • U.S. Market Research & Competitive Analysis
  • Go-to Market / Launch Strategy
  • Strategic Partnerships Identification & Introduction
  • Lead Generation & Sales Support
  • Management Team Setup and Operation Plan
  • Establish an Advisory Board & Mentors
  • Implement Productivity tools and processes
  • Up to 50% discount for products/services in our Small Business Store

Accounts can be terminated at any time subject to our terms of service.


Small Business Programs

New Entrepreneurs

$25 / mo

Business Plans

$150 / mo

ZERU Notebook

$7 / mo

Engagement Planning

1 week

1 week

1 week

Collaborative Meetings, Training & Support


CXiP Framework

Small Biz Tools

Lean Business Model Development

4 weeks

4 weeks


Business Plan Development

24 weeks

24 weeks


Investor Presentation 

6 weeks

6 weeks


Creative Content & Social Media

6 weeks

6 weeks


Website Development & Hosting

12 weeks

12 weeks

Hosting Included

Total Engagement Period

52 weeks

52 weeks

52 weeks

How much is it to Starting a business using?


In many States, a young entrepreneur can registering a business for under $200. Many factors play into the true costs of stating a business. 

In the USA, company incorporation costs in Year 1 amount to US$1,590 and annual company costs in year 2 and thereafter amount to US$0. The average fee per engagement amounts to US$5,000, which includes USA company registration, annual company secretary services, estimate of government costs and corporate bank account setup.

ZERU Center will help to set up all the State and City licensing paperwork that follows. Participant will be provided digital space equipped with website, social media, and customer relationship services, and we assist you in setting up your bank account and line of credit.

Internationally, the cost varies. We would be happy to explore those costs with you. 


Collaborative Services




Engagement Planning

1 week

1 week

1 week

Company Icorporation

1 week

2 weeks

1 week

Business bank approval

3 weeks

4 weeks

4 weeks

Business Internet Banking approval

3 weeks

3 weeks

3 weeks

Engagement completion

1 week

1 week

1 week

Total Engagement Period

9 weeks

11 weeks

10 weeks

Can ZERU help me with writing content for my website and connecting with the public? 

Beyond Websites Development - Full Service Digital Public Relations
ZERU Business associates evaluate current marketing and public relations efforts to provide insights for improvement.

Many young entreprenure struggle with putting together a solid marketing and public relations campaign, we help clarify and suggest content, workflows or methods for reaching consumers.

We provide assistance with:

  • Website Design and Development, Hosting, Maintenance
  • WordPress Content Management and Ecommerce Systems
  • Social Media Setup and Management (Meta and Google Platform)
  • Market Research & Trend Analysis
  • Marketing and Media Planning
  • Integrated Marketing Strategy (SEO, SEM, SMM, SMO, PPC) & Execution

Traditional Marketing

We can assist with advertising, direct mail and press releases services. We will even help you plan and manage events for your target market.

  • Advertising – TV, Radio, Print
  • Direct Mail – Postcard, Letters, Coupons etc.
  • Signage/Logo
  • Tradeshow Identification, Collateral Materials and Sales Support
  • Public Relations
  • Print Collateral -- Brochure/Catalogs
  • Event Planning
  • Lead Generation and Sales Support


 Learn more about our digital development services.

Entrepreneurship readiness

Join us weekly to go over a clear plan to get your business off the ground and learn key entrepreneurship skills.

Our training is consultative and provide several learning resources such as on-demand videos, books and administrative support. You will have access to and an awarness of popular tools for business development.

Over the period of 1 year, we are committed to helping you develop your brand image, business model, business plan, and a website. 

View Syllabus  

Collaborative Experiences

Small businesses in the seed, early or growth stages use ZERU Center to aquire skills necessary for its growing and changing needs. Business owners consult with our innovation experts to complete projects or solve problems they can’t address with in-house resources. In addition, the center performs small business wellness assessments to unlock potential process improvements and financial gains. Learn more about Innovation Consultants to fulfill your staffing needs.

Small businesses have unique roadblocks they must overcome to survive. Proper planning for finance, marketing and operation excellence is a challenge but can be achieved with the right teamwork, trust, cooperation, and communication (Collaborative Experience or CX). ZERU Center help our member develope and implement strategic plans for growth and succession.

Members may receive business and technical consulting services from local business professionals, economic development professionals, students and/or faculty from local universities, colleges, and others (collectively, “Independent Advisors”). These Independent Advisors are not employees or agents of ZERU Center, and they will not be bound by our Terms of Service or the other Membership Documents or Practices. A member acknowledges and agrees that ZERU Center shall not be held liable for the acts or omissions of Independent Advisors.

Support Us

Create a New Account

Productivity Store

Business Membership (Use coupon code for new collaborative sessions: cxip)

What is an entrepreneur?

An entrepreneur is an individual who creates a new business, bearing most of the risks and enjoying most of the rewards. The process of setting up a business is known as entrepreneurship. The entrepreneur is commonly seen as an innovator, a source of new ideas, goods, services, and business/or procedures. Investopedia.com

How we contribute to your businesses?

The company focuses on projects that advance entrepreneurial / personal development, small business, and economic growth priorities of its members, with an emphasis on:

  • Operational Efficiency and Effectiveness
  • Marketing and Innovation Management
  • Financial Strategy

Starting a Small Business

The Small Business Administration’s Office of Advocacy defines a small business for research purposes as “an independent business having fewer than 500 employees.” Additionally, SBA has established size standards that define whether a business entity is small and, thus, eligible for government programs and preferences reserved for “small business” concerns. Size standards have been established for types of economic activity, or industry, generally under the North American Industry Classification System (NAICS).

ZERU headquarters is located in New York

In New York State, the definition of a small business for the purposes of Chapter 15 Economic development law, S 131 (Article 4-B Division for Small Business), “a small business shall be deemed to be one which is resident in this state, independently owned and operated, not dominant in its field and employs one hundred or less persons.”  The State utilizes this definition to determine eligibility for the Small Business Environmental Ombudsman (SBEO) program, the annual New York State Small Business Awards, and other services or programs.

Did you know:

New York State Small Business Profile 2018

    This annual profile from the SBA’s Office of Advocacy shows the number of small, women-owned, and minority-owned businesses in New York State; business turnover (new firms, bankruptcies and terminations); employment; small business income; sources of financing; firms by industry and firm size; and non-farm establishment job gains and losses by firm size.

The Small Business Economy 2018

The Small Business Economy is an annual report since 1982, which continues to serve as a reference source to business owners, policymakers, and researchers when they need information on small business' performance in the economy.

Contact us to learn more about small business in your State.

Market Research and Innovation Solutions

For a business owner, obtaining the right insight is as important as finding the right location, getting the best price or implementing the best processes / success systems.

Our Innovation Consultant provide deep investigative and personalized support: 

  • Identifying local competitors 
  • Ring studies providing demographic information
  • Tables and maps showing consumer spending habits 
  • Finding relevant trade association or regulatory contacts
  • Locating articles written about ventures similar to yours
  • Providing financial norms and ratios for your industry
  • Conducting preliminary patent or trademark searches

Innovation Consultants, with the knowledge and experience to provide entrepreneurs with expert counseling and training. These advisors undergo rigorous professional certification to keep their business knowledge up-to-the-minute and their consulting skills sharp.

What is the difference between seed, growth and early stage businesses?


Seed or start-up companies are very early stage and pre-revenue. They are likely to be raising funds to develop an idea, product or concept. Investing in a seed company can be risky as they have a much higher chance of failure.

Early stage

Early stage businesses generally have a tested prototype or service model and have developed a business plan. The company may be generating early stage revenue but might not be profitable yet.


Businesses in the growth stage are in commercial operation with solid traction and existing customers. They are generating recurring revenues and experiencing solid growth, but still may not be profitable. 

How much do you charge?

Create a New Account

Productivity Store

Business Membership (Use coupon code for new collaborative sessions: cxip)

Popular Questions on Social Media

What do you mean by "Scribble in your notebook, create life."? 

Life is short, why store all your ideas in your head and stress about not acheiving them? Why not spend some quality time thinking, writing down your ideas, creating goals and experience an untamable productive flow. The reward of working on task, collaborating with others and bringing your ideas to life is exciting. ZERU productivity tools is useful when use to oganize your ideas, it can help you improve productivity.

What do you mean by #PLAN #ORGANIZE #EVOLVE?

ZERU offer helpful productivity tools and immersive learning experiences for young entrepreneurs seeking to improve their planning, organizing, and business knowledge. Our work encourages entrepreneurship.  

What is Insights?

Insights is our curated notes about productivity and entrepreneurship? Registered members can subscribe for updates.

Where can I buy a notebook?

Our notebooks can be purchased on our website. Here is a direct link to our store: https://bit.ly/luvartlux

Where can I buy a planner?

Digital planners are free (limited time). When you purchase a notebook, you get a free digital planner that can be used on your iPad.

What do you do at ZERU Center? 

Visit our information website to learn about our solutions: program.ZERUcenter.com for details. 

We provide productivity products and services for entrepreneurs. We have diaries, planners, journals and entrepreneurship programs. You can participate in our free entrepreneurship program when you register your notebooks. 

For intermediate entrepreneurs, we have Business accounts that provide access to business development services such as business analysis, website development, hosting, business planning, etc. 

What’s the price for a notebook?

Online orders for notebooks start at $7 plus shipping and handling. You will receive 2 notebooks and digital notebook access for 60 days.

Register your notebook or set up a free account on our website: program.ZERUcenter.com.


ARCMIS Corporation is a research and management consulting firm, with a mission to be a one-stop-shop for entrepreneurship and small business development. Zeru LLC is a sub-division of ARCMIS Corp.

ZERU LLC (ZERU Center) is a information technology and design firm. It is a product of ARCMIS Corp. A SaaS company, ZERU  provides productivity notebooks, traditional and digital, training for young entrepreneurs and a platform for starting or scaling a business. 

Arcmis Corp., and ZERU LLC (ZERU Center) is not endorsed by, directly affiliated with, maintained, authorized, or sponsored by any company or organization. All product, company and organization names are the registered trademarks of their original owners. The use of any trade name or trademark is for identification and reference purposes only and does not imply any association with the trademark holder of their product brand.

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