Small Business Program

Tip: participate in programs to find answers to questions about growing your business, marketing, sales, and strategy. Make smarter decisions, build income, streamline processes, and organize a team to scale. 

Growth Phases

Research shows that we can't pick winning ideas. The best way to create big winners in small business development is to start with many small bets. Increase investments in projects that produce results and shelve those that don't.

Once foundational elements are in place, the process has three phases. Discover promising ideas by investing a little across many small teams. Validate 30% to 50% of promising ideas discovered. We trim portfolio once again and Accelerate only 30 to 50% of those promising ideas.

Current Progress
Current Progress
Current Progress
Growth Analysis
Current Progress
Current Progress
Current Progress
Current Progress
Current Progress
Current Progress
Current Progress
Current Progress
Current Progress
Growth Analysis and Design

2-3 months


The Analysis & Design phase is all about putting in place the foundational elements for the implementation of a Growth Portfolio. *Only required the first time you run a Growth Portfolio


3 months

Start with a cohort of 10 small teams and 10 ideas. Map the business models and value propositions. Then make the underlying risks explicit, test hypotheses, and course correct rapidly. Adapt the ideas over 8 weeks until they look promising.


3 months

Continue with the 3 to 5 ideas that show the most potential based on evidence. Intensify testing over a 12-week period. Perform willingness to pay and pricing experiments. Use strong evidence to identify business ideas likely to succeed.


5-6 months

Further intensify testing over the next 24-week period with strong Minimum Viable Products (MVPs). Gather evidence that you can acquire and retain customers. Prepare for scaling and further investments.

Market Research

Step 1 - Market research will tell you if there’s an opportunity to turn your idea into a successful business. It’s a way to gather information about potential customers and businesses already operating in your area. Use that information to find a competitive advantage for your business.

Market research will help you learn how much your product will be desired, market size, competitors and how much customers are willing to pay for your product or service.

Qualify for Small Business Loans

Step 2 - Write your business plan that talks about the problem you are solving, your mission, vision and revenue generating business model. Your business plan is the foundation of your business. It’s a roadmap for how to structure, run, and grow your new business. You’ll use it to convince people that working with you — or investing in your small business — is a smart choice.

  • Build a business model
  • Develope a product roadmap
  • Build a Online Store
  • Develope a financial model 
  • Design a Digital Marketing CX 
  • Launch your business
  • Form a Collaborative Team 

Innovation Consultants partner with you to capture your ideas on paper, help you with research and finding customers and investors.

Fund your business

Step 3 - Your business plan will help you figure out how much money you’ll need to start your business. Most new entrepreneurs don’t have that amount on hand, work together with your team to either raise or borrow the capital. There are more ways than ever to find the capital to start or even grow your small business.

#Location, #Location, #location.

Step 4 - Pick your business location Your business location is one of the most important decisions you’ll make. Whether you’re setting up a brick-and-mortar business or launching an online store, the choices you make could affect your taxes, legal requirements, and revenue.

Legal Structure of your business

Step 5 - Choosing a business structure  for your business will impact your business registration requirements, how much you pay in taxes, and your personal liability.

What's the name of your business?

Step 6 - Choose your business name wisely. It’s not easy to pick the perfect name. Work with your team to brainstorm ideas that reflects your brand and captures your spirit. ZERU will help to make sure your business name isn’t already being used by someone else. Remember, your website domain name is also very important to help customers find you.

Protect Your Brand!

Step 7 - Register your business once you’ve picked the perfect business name. Protect your small business brand and idea by making it legal. Form a limited liability business to protect yourself. If you choose to do business under a name different than your own, you’ll need to register with the federal government, and your state government.

Setup your Tax ID and Process

Step 8 - Get federal and state tax IDs. You will use your employer identification number (EIN) for important steps to start and grow your small business, like opening a bank account and paying taxes. Your EIN number is like a social security number for your business. Most states require you to get a State tax ID as well.

Licenses, Permits, & Certifications

Step 9 - Get help understanding and apply for licenses, permits and certifications to keep your business running smoothly by staying legally compliant. Certifications, licenses, and permits will vary by industry, state, location, and other factors.

Open a Business Bank Account

Step 10 - Finding the right small business bank is an important part of your financial strategy. A small business checking account is used to seperate your personal income from the business. It can help you handle legal, tax, and day-to-day issues. It’s easy to set one up if you have the right registrations and paperwork ready.

Congratulations! It's time to optimize your business

You are on your way towards financial independence

Your great ideas don't have to go to waste because of fear. Many people give up their small business ideas and financial independence due to fear. 

Innovation Consultants are here to help you overcome that fear.  You can confidentially discuss your ideas and clarify your thoughts with us. We will help you with implement the right people, processes and tools to get your small business flowing. 

As a member, you'll have access to our consultation sessions, self-help resources, webinars, video, apps, and research.  You will have access to our professional network to buildout your idea. 

Consultation Sessions
ZERU Innovations Process 
CXiP Studios

Family Matters

Inspire and build a lasting legacy

Boost your family owned small business with an advance relationship building and business development program.

Members will discover and brainstorm the basic skills and processes they need in areas like conflict resolution, collaboration, trust, planning, money, and marketing, and begin implementing these during the programme.

With practical workshops, online tools, peer learning, and coaching, participants are well supported as they build a more robust and successful business.  Our intuitive innovation studio, CXiP, is accessible via mobile for entrepreneurs with busy schedules.

  • Family Business Planning
  • Organize Your Team
  • Succession Plans
  • Money Smarts
  • Digital Business
  • Innovate Your Product Idea
  • At Zeru, we focus on building families who will transition to build successful products, businesses and communities. We know you want to cultivate the best version of yourself and your family to live a meaningful life. You want to grow your capacities for love and compassion, creativity and curiosity, work and resilience, and integrity and wisdom. Our workshop will help you do that. DOWNLOAD BROCHURE

    Attract & Engage Customers to your Brand 

    Coming Soon

    How to make your family business work 

    Coming Soon

    Access your innovation studios

    Coming Soon

    Connect @ZERU

    Relax ... get rewarded as a Friend of ZERU

    Extraordinary Benefits for Entrepreneurs and Shoppers. ZERU Connect is growing with entrepreneurs and innovators who receive unprecedented benefits and networking opportunities. Get access to a growing list of customers looking for your products and services.

    ZERU Premier Business Solutions helps businesses of all sizes succeed with a valuable program of exclusive benefits and savings. We will showcase your business and connect you with a our growing list of customers looking for services you offer.

    ZERU Premeir Lifestyle Card offers Members-only pricing, privileges, and promotions with a wide network of leading fashion, fitness and entertainment brands.

    Promote Your Business in Our Network 


    Innovation coach will help to activate opportunities that scales your small business

    By joining ZERU and providing your personal information, you confirm you agree to us using it to provide our services and to keep in touch regarding information we think may interest you. You also confirm agreement to the Terms of Service and Privacy Policy. 

    Copying our program(s) without consent is strictly prohibited. We monitor activities on our websites and will issue takedown notices. The Digital Millennium Copyright Act (DMCA) is a 1998 United States copyright law that implements two 1996 treaties of the World Intellectual Property Organization (WIPO). It criminalizes production and dissemination of technology, devices, or services intended to circumvent measures that control access to copyrighted works (commonly known as digital rights management or DRM). It also criminalizes the act of circumventing an access control, whether or not there is actual infringement of copyright itself. In addition, the DMCA heightens the penalties for copyright infringement on the Internet.[1][2] Passed on October 12, 1998, by a unanimous vote in the United States Senate and signed into law by President Bill Clinton on October 28, 1998, the DMCA amended Title 17 of the United States Code to extend the reach of copyright, while limiting the liability of the providers of online services for copyright infringement by their users.

    © ARCMIS | Start and Scale Your Personal Brand or Business.  All rights Reserved. Call: 585-478-9499